PR & Marketing

The services of Dr Sandra Wheatley as an expert Psychologist in all aspects of marketing at a local, National and International level are provided by Potent.

Sandra provides professional Psychological expert assistance and analysis that is insightful, accessible and thought-provoking to the PR and marketing industry via the media.

For 20 years she has regularly contributed to several marketing campaigns for product launches and re-branding through top ranked PR Consultancies such as Markettiers4DC, Ketchum, and Hill & Knowlton. Recently she has completed a Global Social Trends Report for Clearblue (Swiss Precision Diagnostics GmbH) with FleishmanHillard and the Good Looking Privilege campaign for Plenty of Fish (Match Group) with Tin Man.

SANDRA002SANDRA022Specifically, Sandra is experienced in the following aspects of PR and marketing communication campaigns and is happy to provide some/all of them as required by the client and your agency:

  • Designing questionnaires for market research to target core concepts of the campaign.
  • Applying current academic knowledge to market research and its findings.
  • Providing content and comments for press releases. 
  • Maintaining press embargo for press releases.
  • Participating in Radio Day’s, remotely or in-person.
  • Producing written reports for publication coinciding with a product launch or re-branding at various levels of accessibility for consumers, advertisers, and/or corporate competitors.
  • Sharing the central messages of the campaign by providing posts/reels for social media feeds.
  • Sharing the central messages of the campaign by providing quotes and comments for feature articles for newspapers and magazines, live and remote radio and TV interviews.

These services are typically arranged directly by the Account Director’s themselves with Sandra by email or by calling 0208 123 8481.  For Dr Sandra Wheatley’s current fees for 2024, please click here to see both the Pick’n'Mix and Complete package contents.